纸张 · PAPER

花纹纸

Pattern Paper

花纹纸是一类在纸张表面通过印刷、压花、击凸、覆膜等工艺形成可视或可触图案的特种纸张，常用于高端包装、文化出版、艺术卡片、空间装饰等。其图案可以是规则几何、自然元素、传统纹样或现代图形，也可模拟皮纹、布纹、木纹等材质效果，强调视觉表达与工艺美感。

Pattern paper is a type of specialty paper that forms visual or tactile patterns on the paper surface through printing, embossing, stamping, laminating and other processes. It is commonly used in high-end packaging, cultural publishing, art cards, space decoration, etc. The patterns can be regular geometry, natural elements, traditional motifs or modern graphics, and can also simulate leather, fabric, wood grain and other material effects, emphasizing visual expression and craft aesthetics.

§01
Plates

材料图版

§02
Characteristics

材料特性

视觉装饰性强Strong Visual Decorative
图案丰富、风格多样，可定制印刷和纹理组合Rich patterns, diverse styles, customizable printing and texture combinations
多层肌理变化Multilayer Texture Changes
常具压纹或凹凸质感，带有丰富光影表现力Often has embossed or convex texture with rich light and shadow expressiveness
良好加工性Good Workability
可裁切、折叠、覆膜、粘接、裱糊等Can be cut, folded, laminated, bonded, mounted, etc.
个性化定制性高High Customization
支持自定义图案、专色印刷、工艺叠加Supports custom patterns, spot color printing, process layering
纸张基材广泛Wide Substrate Range
可使用铜版纸、卡纸、牛皮纸、艺术纸、合成纸等多种底纸Can use coated paper, cardboard, kraft paper, art paper, synthetic paper and other base papers
适配多种工艺Process Compatible
印刷、烫金、UV、击凸、击凹、压纹皆可适配Compatible with printing, hot stamping, UV, embossing, debossing, texturing
§03
Specifications

技术参数

属性 / Property数值 / Value单位 / Unit
克重GSM120gsm – 300gsm120gsm – 300gsm部分裱板后可更厚Some can be thicker after mounting
厚度Thickness0.15mm – 0.5mm0.15mm – 0.5mm取决于纸张+压纹层Depending on paper + embossed layer
图案形式Pattern Forms印刷图案 / 压纹图案 / 击凸图案 / 局部叠加Printed patterns / Embossed patterns / Stamped patterns / Local layering—
表面处理Surface Treatment哑光 / 半光 / 局部光 / 金属光泽 / 珠光 / 沙面等Matte / Semi-gloss / Local gloss / Metallic luster / Pearl / Sand surface, etc.—
常用底纸Common Base Paper白卡纸、彩卡纸、再生纸、铜版纸、特种纸White cardboard, colored cardboard, recycled paper, coated paper, specialty paper—
纹理方向Texture Direction直纹、斜纹、横纹、放射状、自由形态Straight grain, diagonal grain, horizontal grain, radial, free form—
§04
Processing Technology

加工工艺

凹凸压纹：通过雕刻模具热压实现纸面凸起或凹陷，强化触感与图形立体感 胶印图案印刷：使用CMYK或专色实现精细图形内容打印，如浮雕花纹、传统图腾 烫金 / 烫银：图案中叠加金属质感，增强视觉层级感 局部UV / 上光：在花纹区域形成高亮 / 半光处理，提升质感与光影变化 镂空 / 激光雕刻：复杂图形的局部挖空，增强精致感，常用于卡片与艺术作品 覆膜 / 贴箔：提高表面强度，可叠加珠光膜、纹理膜、柔触膜等表现层

Embossed Texturing: Achieve raised or recessed paper surfaces through engraved mold hot pressing, enhancing tactile feel and graphic three-dimensionality Offset Pattern Printing: Use CMYK or spot colors for fine graphic content printing, such as relief patterns, traditional totems Hot Stamping Gold/Silver: Overlay metallic texture in patterns to enhance visual hierarchy Local UV/Glazing: Form highlight/semi-gloss treatment in pattern areas, improving texture and light-shadow changes Hollow/Laser Engraving: Local hollowing of complex graphics to enhance refinement, commonly used in cards and artworks Laminating/Foil Application: Improve surface strength, can overlay pearl film, texture film, soft touch film and other expression layers

§05
Applications

应用场景

  • App. 01

    包装设计

    Packaging Design

    高级礼盒、化妆品盒、文创礼品盒等，传达品牌文化调性

    High-end gift boxes, cosmetic boxes, cultural creative gift boxes, etc., conveying brand cultural tone

  • App. 02

    书籍装帧设计

    Book Binding Design

    写真册、艺术书、纪念册、菜单封皮等，赋予书籍视觉与触感层次

    Photo albums, art books, commemorative albums, menu covers, etc., giving books visual and tactile layers

  • App. 03

    邀请函贺卡

    Invitations and Greeting Cards

    婚礼请柬、节庆贺卡、企业邀请函、节日DM单等场景需"仪式感"的纸制品

    Wedding invitations, holiday greeting cards, corporate invitations, holiday DM sheets and other paper products requiring 'ceremonial sense'

  • App. 04

    展览视觉材料

    Exhibition Visual Materials

    展览信息牌、品牌背景板、构件包覆、台卡铭牌等，用以突出文化性或艺术性

    Exhibition information boards, brand background boards, component coverings, desk card nameplates, etc., to highlight cultural or artistic nature

  • App. 05

    手工纸艺

    Handcraft Paper Art

    拼贴、雕刻、剪裁、手工卡片、小型装置等，适合DIY与艺术创作

    Collage, carving, cutting, handmade cards, small installations, etc., suitable for DIY and artistic creation

  • App. 06

    品牌传播道具

    Brand Communication Props

    高级标签、定制吊牌、纹理卡片、样本册封皮等

    High-end labels, custom hang tags, textured cards, sample book covers, etc.

←返回 纸张Index ↗